Welcome to Dance Stop!
My name is Juliet, and dance has been my passion for as long as I can remember. It wasn't until my aunty suggested I start ballet at the age of nine that I began formal training. I still remember visiting my local dance store with my mum to buy my very first pair of ballet flats. On one visit, I watched an older dancer leave with her new pointe shoes, and I couldn't wait for the day it would be my turn. Little did I know that, over a decade later, I'd be standing on the other side of the counter, helping dancers experience that same excitement.
Dance Stop was founded in 2015 and is proudly family-owned and operated in Lower Hutt, New Zealand. We carefully select every product we stock, partnering with trusted dance brands to bring our customers quality dancewear, footwear and accessories. I especially love discovering new products and have a particular soft spot for pointe shoe accessories!
What began as a store focused primarily on ballet has grown alongside our dance community. Over the years we've expanded our range to support dancers and athletes across many disciplines, including jazz, tap, contemporary, ballroom, Latin, aerobics and gymnastics. Whether you're taking your very first class or competing at an elite level, we're committed to helping you find products that help you look and feel your best.
Dance is constantly evolving, and I enjoy working closely with dancers, parents, teachers and coaches to stay up to date with the latest trends and innovations. Every new product we bring into the store is carefully chosen with our customers in mind, ensuring we continue to meet the changing needs of our community.
Between us, our team brings years of dance experience and product knowledge. I am a registered RAD Ballet Teacher and a qualified Polish Folk Dance Instructor, with experience teaching dancers of all ages and performing internationally. Over the years, I have also completed numerous pointe shoe fitting seminars and workshops, allowing us to confidently help dancers find the right shoes and accessories for their needs.
One of the greatest joys of owning Dance Stop is being part of our customers' dance journeys. Whether it's fitting a dancer for their very first ballet shoes, celebrating their first pair of pointe shoes, helping a ballroom dancer find the perfect competition shoes, or assisting a young gymnast with their first leotard, it's a privilege to share these special milestones.
Our goal is simple: to provide every dancer and gymnast with quality products, expert advice and friendly, personalised service, so they can feel confident and supported every step of the way.
Juliet x
